At Carnegie's bidding, Hill studied the characteristics of these achievers and developed fifteen "laws" intended to be applied by anybody to achieve success. Think and Grow Rich! itself condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.
Reflected in these principles is the importance of cultivating a burning desire, faith, autosuggestion and persistence in the attainment of one's goals. Hill also discusses the importance of overcoming many of the common fears that can adversely affect one's thinking and potential.
In his introduction, Hill refers to the "Carnegie Secret", a conception which he reports is the foundation of all success and appears to be the premise of the book. Hill promises to indirectly describe this "secret" in every chapter, but never state it plainly, believing the use of the secret is only available to those who possess a "readiness" for it, a disposition Hill describes as essential to the concept itself.
Think and Grow Rich has sold consistently since its first publishing. According to one publisher, the book has now sold more than 30 million copies worldwide.
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